Privacy Policy

Effective Date: May 2026

Batter Up Cake Bakery (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, submit a form, sign up for updates, or communicate with us online, by email, or by SMS/text message.

By using our website or submitting your information, you agree to the practices described in this Privacy Policy.

Information We Collect

When you interact with Batter Up Cake Bakery, we may collect personal information including:

• Name
• Email address
• Phone number
• Billing and payment information
• Pickup, delivery, or event details
• Inspiration photos or uploaded content
• Allergy or dietary accommodation information
• Communication preferences

We may also automatically collect limited technical information such as:

• IP address
• Browser type
• Device information
• Website usage data through cookies or analytics tools

How We Use Your Information

We use your information to:

• Process and manage orders
• Communicate about your order or event
• Send order confirmations and pickup notifications
• Respond to questions or customer service requests
• Improve our website and customer experience
• Send promotional emails or SMS/text updates if you opt in

We do not sell your personal information to third parties.

SMS/Text Messaging Communications

By submitting your phone number through our website forms, order forms, inquiry forms, checkout process, or other communication methods, and by checking the SMS consent box when applicable, you consent to receive SMS/text messages from Batter Up Cake Bakery.

These messages may include:

• Order confirmations
• Pickup reminders
• Customer service communications
• Responses to inquiries
• Promotional or marketing messages if you opt in

Message frequency may vary. Message and data rates may apply.

You can reply STOP at any time to unsubscribe from SMS communications. Reply HELP for assistance.

Consent to receive SMS messages is not a condition of purchase.

SMS opt-in information and consent are not shared with any third parties or affiliates for marketing or promotional purposes.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Opt-In & Consent

Customers opt in to receive SMS messages by voluntarily providing their phone number through website forms, order requests, contact forms, or promotional signup forms and affirmatively consenting to receive text communications.

SMS consent checkboxes on forms are not pre-checked.

Email Communications

If you subscribe to our email list, you may receive newsletters, promotions, or updates from Batter Up Cake Bakery. You may unsubscribe at any time using the unsubscribe link included in our emails.

Payment Information

Payments are processed through secure third-party payment providers. Batter Up Cake Bakery does not store full credit card information on our servers.

Cookies & Website Analytics

Our website may use cookies or analytics tools to help us understand website traffic and improve the customer experience. These tools may collect anonymous browsing information.

You can disable cookies in your browser settings if preferred.

Allergy & Uploaded Information

If you provide allergy or dietary information, we use that information solely to help fulfill your order request. While we take allergy concerns seriously, Batter Up Cake Bakery is not an allergen-free facility.

Sharing Information

We only share customer information when necessary to operate our business, such as with:

• Payment processing providers
• Website hosting platforms
• Ordering software systems
• Communication or email marketing services

These providers are expected to protect your information appropriately.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Data Security

We take reasonable precautions to help protect your personal information. However, no online system can guarantee complete security.

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Your Rights & Choices

You may request to update, correct, or delete your personal information by contacting us directly.

Batter Up Cake Bakery
[info@batterupcakebakery.com
(256) 337-7352
6125 University Dr NW Ste B10, Huntsville, AL 35806